Covid-19: How it has affected independent businesses - Q&A with Emma Marie Beauty

Emma Marie Beauty est. 2017

Hi Emma, tell us a little bit about yourself & your business.

I am a 22 year old beauty professional from Liverpool qualified in; Semi-permanent eyelashes, LVL Lash Lifts, waxing and tinting, brow lamination, facials, shellac and acrylics. I have also developed a small range of beauty gifts and accessories.

How long have you been doing your beauty & how did you get started?

I started my beauty journey in 2017 while I was an accounts apprentice as a way of earning a bit more money. Over the years my passion grew for beauty and I slowly starting getting my qualifications in more services.

Do you have any qualifications for your services? If so, please detail which?

I am fully qualified in:

- Semi-permanent eyelashes

- Lvl lash lifts

- Waxing and tinting

- Brow lamination

- Facials

- Shellac

- Acrylic nails

Has Emma Marie Beauty been affected by Covid-19 and/or the regional & national lockdowns? And if so, how?

The beauty industry has taken a massive hit during the Covid outbreak, and for the most part of lockdown I have been unable to offer any services. As a result of this, I created a small line of beauty products such as eyebrow soap, lash serum & lip balms in order to keep a connection with my clients.

What is your most popular treatment(s)?

Lvl lash lift is definitely my most popular treatment!

How do you find a work/life balance that works?

As beauty is my secondary job I often find it difficult to find a work/life balance however, as I enjoy doing beauty and seeing my clients it hardly feels like work and I feel lucky to be able to do it.

Do you have any advice for anyone wanting to get into beauty?

One piece of advice I’d would definitely say is to not be deterred from your goals everyone has to start somewhere and it can be hard to find your way when there is so many successful business out there to compare yourself to. Work hard and don’t give up!

The face behind the brand:


Check out Emma Marie Beauty here & give her a follow:

Emma Marie Beauty Store



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