Etsy - The Set Up

As Etsy shop owners, Emma & I often get asked 'how do I get one of those?'. So I thought I'd make a quick guide for the ease of setting up your Etsy page, with a few tips thrown in.

Etsy, for anyone who doesn't know, is a wonderful global, independent marketplace and a great way to get your small business 'out there'.

You can read more about Etsy here:

1. Head over to Etsy.

This link will take you to the 'Sell on Etsy' page of the Etsy website.

2. Click on 'Open Your Etsy Shop'.

This will take you to the sign in page, all you need to do here is register to set up an Etsy account (if you don't already have one). This step is the same as creating a user account on any website.

You’ll have to create an Etsy account first, which is about as simple as creating an account on any other online service. Once you’ve done that, you’ll find yourself at the beginning phase of building your Etsy shop. The first step is choosing your language, country, and currency, as well as selecting a checkbox stating if you’re selling full-time or part-time. Click “Save and Continue” to move onto the next part.

3. All registered?

You should now see a request for some information such as language, location and whether you are a full-time or part-time seller. Complete the information as requested, save and move onto the next step.

4. Shop name - Be unique

This is one of the most important parts of your shop. Maybe you are already set up on social media with your perfect shop name. However, it is down to availability on Etsy, so be prepared to compromise, and/or change your name.

As happened to me, Etsy said that my brand name was unavailable, even though I've not found another shop with the name. I took the simple option of adding 'The' to the front of Corduroy Rabbit (the brand name) and that worked. But try to be as unique as possible with your name for the best chance of obtaining your desired shop name, and because certain names stick out in a sea of independents, so catchy is good.

Etsy will also provide some suggestions based on your entry should the name be unavailable. Save & continue to the next step once happy with your choice.

5. List your first item - Yup, time to stock that shop.

It is handy to have high quality product images (up to 10) and information for ease.

Add your photographs and work your way through the detail sections, adding as many details and features as you can.

Top Tip: Use all 13 available tags - this is an optional feature but will help massively to show your product when someone searches a key word. Think like the customer when choosing your tags.

Choose your pricing, delivery option and any variations you will be offering.

6. Preview or Save/Publish your item.

You now have the option to add more listings to fill your shop up or you can move on to the next step.

7. Setting up your payment details.

Enter your bank account details to set up payment of fees to Etsy and for the deposit of any profit you earn.

Complete the personal details requested next.

8. Open your shop.

As simple as that, just click 'Open your shop'. Congratulations - you are now an Etsy shop owner!

9. Customise your shop page

This is the fun bit:

- Add your logo

- Add a banner

- Write a short bio about yourself/your shop

- Add a shop announcement

10. Finish your page off

Add your shop policies, FAQ's, choose up to 4 listings to be your 'featured items' and link your social media channels.

Happy selling!


The financial bit: Etsy is free to set up, however, there is a charge per listing added, plus a transaction fee & a processing fee and percentage for the payment taken.

Roughly a £0.20 fee per listing. Each listing remains active for 4 months, or until the listing is sold out.

5 % Transaction fee

4% + £0.20 payment processing fee This is essentially Etsy's commission, plus the payment processing fee.

The legal bit:

It is the responsibility of the shop owner/account holder to run their own shop.

Each shop should create their own shop policies.

Each seller/shop is responsible for their inventory, customer service and shipments.

Sellers must comply and sell within the law.

Sellers of Etsy are responsible for ensuring that they own all rights of the content uploaded to their shop. Sellers must not in anyway infringe or violate any third party rights in activities involving their shop.

If this occurs, Etsy reserves the right to disable product listings, and/or the shop or user account they believe goes against the Terms of Use, Intellectual Property Policy or Prohibited Items Policy. (All information can be found on the website via the below link and further articles).

For Etsy's full terms of use, click here.


Keep an eye out for future posts about how to optimise your Etsy use and boosting your sales.

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